The 100 – Start Garden

SHE DID IT!!

Entrepreneur, Reyna Masko, will be showcasing her newest product-line ideas for her Michelada business to the Start Garden show!! Reyna has made the finalist list!!

• On July 15, 2024, the 100 finalists were announced
• $1,000 is awarded to each of the 100 to prepare for Demo Day
• Demo Day takes place on September 18 at Calder Plaza
• $20,000 is awarded to the winners of Demo Day

An option for the 10 finalists to receive loans from Northern Initiatives brings the total in startup awards for the Start Garden 100 to $500,000. Northern Initiatives, a community development financial institution, has been providing capital and support to small businesses across Michigan for 30 years.

Each of the 10 winners will be offered up to $20,000 as a loan from Northern Initiatives in addition to the $20,000 no-strings-attached grant that Start Garden awards. It will be up to each individual entrepreneur to decide if they want to accept the $20,000 loan according to where their business is at the time. This is potentially up to $40,000 to put into your business!